From Webster's New World Dictionary of the American Language
"General moral excellence; right action and thinking; goodness of character."
"On which something hinges or depends; fundamental; principal; chief."
"The basic virtues; prudence, justice, fortitude, and temperance."
“Capable of making sound judgment in practical matters.”
“To treat fitly or fairly."
“Firm courage; patient endurance of misfortune, pain, etc."
“Self-restraint in conduct, expression, indulgence of the appetites, etc."
Virtus Cardinalis [pronounced VEER-toos car-dee-NAH-lease] is Latin for “The Cardinal Virtues.” These are the virtues upon which all other virtues depend. Without them, we become unhinged.
Inspired by the men and women through the ages and into the present day who exemplify a life of virtue, Virtus Cardinalis seeks to rediscover the timeless wisdom of the virtuous life by rekindling our memory of the ancient ‘Hinge’ virtues; Prudence, Justice, Fortitude, and Temperance. Practicing these virtues unlocks the secret to a life filled with honor, peace, and lasting happiness. Virtue makes us better sons, brothers, husbands, fathers, and friends. Virtue makes us better men.
Our handkerchiefs and pocket squares are more than just superior accessories. They are symbols of our solidarity with one another as we strive to live virtuously every day. We hope our content along with our deeply symbolic handkerchiefs and pocket squares will serve to inspire, challenge, fortify, and affirm us in our common mission as we aspire to live the Cardinal Virtues.